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“Why Lioness Tile?”

The answer to “Why Lioness Tile?” is very simple for me - Through this venture, I see the dreams of many rural women being fulfilled - giving those who have been socially left behind a chance to manifest their true potential and gain financial independence.

Daminder Kaur

“Why Lioness Tile?"

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I see the dreams of many rural women being fulfilled.

The answer to “Why Lioness Tile?” is very simple for me - Through this venture, I see the dreams of many rural women being fulfilled - giving those who have been socially left behind a chance to manifest their true potential and gain financial independence.

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I’m thankful to my husband, Manpreet Singh, and my family, who have always been my pillar of strength.

Our CoFounder Erik Duffield for believing in me, our incredibly talented rural women tile artisans for their efforts in making Lioness Tile a reality. Since childhood, I’ve had people around me who motivated and supported me in pursuing my goals - goals bigger than I could ever imagine.  However, this is not the situation for most women in India. In fact, there is a steady decline of rural women in the workforce, according to Global employment trends published by International Labour Organization. The majority of India rural women suffer not only from economic poverty but also from ‘information poverty’. As per OECD report on Women Empowerment India’s GDP could rise by 8% if the female/male ratio of workers went up by 10% and, higher female earnings and bargaining power can translate into greater investment in children’s education, health, and nutrition, leading to economic growth in the long run.

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To watch them grow from strength to strength in skill and confidence is uniquely humbling and no words can describe the passion with which our artisans handcraft every single tile.

Though the journey so far has been full of ups and downs, the last few months have been incredibly educational and illuminating. Particularly, researching about the ‘how’ part of making a cement tile has been an exceptional learning experience .Transcending from the world of Software Engineering to making my first tile has been such an exciting journey! Lioness Tile has been the hot  topic of discussion from breakfast to evening dinner and while it’s so, I’ve enjoyed every moment of it. I feel that I am living my dream of being part of something much bigger than myself,  and this gives me a sense of fulfilment and contentment that nothing can beat.

Stay tuned for more updates and feel free to write back to me at daminder@lionesstile.com