ANNOUNCING B CORP CERTIFICATION

B-corp certified companies are globally recognized as businesses that use their power to solve environmental and social issues, balancing profit with purpose. On this occasion, our Managing Director, Daminder Kaur, shares her thoughts on what this milestone means, and her vision for the organization’s future.

To Our Lioness Pride - Our Artisans, Patrons, and Partners,Pleased to announce that Lioness Tile is a Certified B Corporation – and we’re proud to be the first B Corp-certified in India for handcrafted cement tile!

Ever since our inception in the year 2016, we have dedicated ourselves with a humble desire to blend excellence with meaning. By using the finest ingredients to craft each handmade cement tile with love, we’ve aimed to bring peerless quality and designs to our discerning patrons. But that wasn’t enough for us - we wanted our business to create a virtuous cycle of revived local art forms, thriving livelihoods and better lives for our local artisan community. After all, the journey matters to us as much as the destination does.

B Corps use the power of business to solve social and environmental problems.

With the B-Corp certification, our values of working with the highest standards of ethics in every sphere have been recognized. But the Lioness family is not one that rests on its laurels. Better still, we have a road map for improving upon the work we’ve already done.

With this certification, we’re a part of a global movement of more than 3,235 global companies that meet high standards of social and environmental transparency, accountability, and performance. Together, we’re working every day to redefine and expand the scope of what success in business means. We join global companies and friends, such as Traction on Demand, Fireclay Tile, and Intex Solutions, as well as larger corporations like Patagonia and Kleen Kanteen, all of which are dedicated to leading with a purpose.

The certification process involved a rigorous assessment and audit of our governance, employment, community, and environmental practices—which included sharing details such as our expenditure on local products,  the health insurance offered to our employees, as well as the degree to which we compost our organic waste products and residue. Our B Corp certification both documents how we’re living our mission today and serves as a road map to be the best business we can be.

Some areas where we excelled:

1. 70 percent of expenditures are with independently owned and local vendors
2. Lioness Tile Community Food Program and waste reduction set benchmarks and goals for improvement
3. All our employees are paid for 8 hours of community time per year 50 percent of the management team are women; advancement opportunities are encouraged for all
4. Water recycling and set benchmarks and goals for improvement

As we complete the B Corp Impact Assessment every three years, we will build on these as well as other areas of social and environmental performance. So while we take a moment to celebrate this milestone, we know that our B Corp status will guide us to even better business practices that improve the communities we are a part of.

We hope that we can inspire other businesses to become part of this movement. Thank you for supporting the work we do. We appreciate your continued support and patronage. Together, we can and will usher in a better world.  

Daminder Kaur,  Lioness Tile Private Limited, Managing Director  

Learn more about Lioness Tile’s mission and our B Corp Certification!

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